Bulk Lead Import into Zoho CRM and Zoho Campaign
March 25, 2026
If you have hundreds of the new leads from the third party source, where should you import them? Think twice.
Zoho Campaigns is Zoho’s dedicated email marketing automation platform and is hugely popular, competing with Mailchimp, ActiveCampaign, Constant Contact, and HubSpot. While Zoho CRM is also capable of sending mass emails, it’s not a CRM job: Zoho CRM’s abilities to send mass emails are meager compared to Zoho Campaigns (2000 emails/day, even for the Zoho CRM Ultimate edition).
Zoho Campaigns is one of the Zoho One applications, included in the CRM Plus bundle (and Marketing Plus), and can be purchased separately. It also has a free version for entry-level users with smaller subscriber lists.
As a Zoho Partner, we use Zoho Campaigns for our own newsletters and client updates. We have helped our customers design complex customer journeys that drive engagement and revenue, ensuring their marketing messages land in the right inbox at the right time.
Our Zoho Campaigns resources hub comprises the latest Zoho Campaigns updates, news, how-to videos, and case studies.
If you have hundreds of the new leads from the third party source, where should you import them? Think twice.
Use Zoho Campaigns for mass emails, not Zoho CRM. While Zoho CRM can send emails, it’s designed for one-to-one sales communication and its mass email capabilities are limited. Zoho Campaigns is the dedicated email marketing platform with automations, templates, detailed analytics, and a free tier for up to 2,000 subscribers and 6,000 emails per month.